Real time bidding operates through a popular programmatic advertising model called cost Attraverso mille, or CPM. Certain types of programmatic ads are measured by cost Durante mille (CPM), which means cost In thousand impressions.
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Utilizzare questa conformazione nato da annuncio permette alle aziende tra ottimizzare a loro investimenti e che misurarne l'influenza effettivo. A trattato le quali sia la creatività il reale motore le quali farà leva sull’zelo delle persone.
Advertisers are persons, brands, organizations and other entities that pay to have their ad content placed on the properties of publishers in order to advertise and promote their products or services to target audience.
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Real-time bidding allows advertisers to bid on individual impressions. As supplemental information is provided for each offered impression, its perceived value for advertiser can be more precisely calculated, leading to more cost-effective marketing campaigns.
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This immediate feedback loop allows for real-time optimization, ensuring that campaigns can be adjusted on the fly for better results. This dynamic measurement and optimization process makes RTB a powerful tool for achieving campaign goals.
Advertisers’ bids are sent to ad exchanges, which select the winner of the auction. The final winner is selected at SSP Sopra case the bid request was sent to more than one ad more info exchange.
Most importantly, SSPs enable publishers to simultaneously offer ads on their webpages to many different ad exchanges and ad networks.
Impression value is informed by different types of information, from user behavioural profile, website content to conversion rate predictions.
Sopra traditional RTB, the ad impression is offered to one demand source at a time, and if that source doesn’t win the auction, the impression is passed down to the next one Con line.